It’s been an interesting year and 2025 is shaping up to be another exciting year for the insurance industry. As 2024 ended we saw some interesting market trend reports from leading consulting and industry firms. As the insurance landscape evolves, claims departments face a range of new trends and challenges. Drawing insights from recent industry reports and past discussions on best practices, we will explore the key dynamics expected to shape claims handling in 2025, along with 5 actionable strategies for adaptation.
Rising Costs and Litigation Severity
Claims departments are grappling with the escalating costs of litigation, driven by trends such as social inflation and nuclear verdicts. The Marsh McLennan MMA Q3 2024 Market Trends Report highlights how litigation funding abuse contributes to rising claim costs, particularly in casualty markets:
“Nuclear verdicts, driven in large part by litigation funding abuse, are a significant factor in the pace of change in the casualty market”.
The McKinsey Global Insurance Report further emphasizes how inflation and rising costs are straining claims operations:
“ Corporate legal defense spending on class action lawsuits in the United States increased by 8 percent in 2022 and by 5 percent in 2021. This leads to higher claims costs and ultimately has a negative impact on affordability across the industry “.
Digital Transformation and AI Integration
The integration of AI and digital tools into claims operations has become essential for enhancing efficiency. As noted in the PwC Insurance 2025 Report:
“ Insurers still lack speed and agility due to inherent complexities such as legacy systems and traditionally siloed operations. A fresh approach to digital is needed to drive a competitive advantage that can be sustained. “
Similarly, the Global Insurance Report highlights the potential of AI to transform claims processes:
“Generative AI will enable carriers to rethink and innovate the end-to-end value chain”.
Climate Risks and Natural Disasters
The insurance sector faces increasing pressure from climate-related risks, with severe weather events becoming more frequent. According to the MMA Q3 2024 Report:
“ The flood protection gap is widening. Since the 1990s, the cost of flood damage has roughly doubled each decade. The federal government issued two disaster declarations for floods in 2000. As of October 22, 2024, it has issued 66. “.
The PwC Insurance 2025 Report reinforces this trend by underscoring the criticality of sustainability in claims management:
“ The growing threat of climate change poses systemic physical and transition risks, with direct implications for the insurance industry “.
Customer-Centric Claims Models
With customer expectations shifting, transparency and efficiency in claims handling are more important than ever. The PwC Insurance 2025 Report highlights the rising trust gap in the insurance industry:
“In a world in which trust in businesses and governments is declining, trust in financial
institutions is near an all-time low….Trust is fundamental for insurance, and insurers clearly have a much bigger role to play in our society and economy than just protecting risks. .
Incorporating customer-focused technologies into claims processes can address these challenges:
“ Continued rapid advancements in digital and analytics capabilities, from inside and outside the industry, have put many players under pressure. We’ve seen a sharp increase in digital efforts and adoption in areas like distribution, operations, and claims. However, insurers still lack speed and agility due to inherent complexities such as legacy systems and traditionally siloed operations. A fresh approach to digital is needed to drive a competitive advantage that can be sustained. “.
Operational Efficiency Amid Economic Pressures
Economic uncertainties, including inflation and volatile interest rates, demand innovative approaches to operational efficiency. As stated in the Global Insurance Report:
“ Profitability challenges were acute across markets as inflation increased. Net combined ratios grew between 2021 and 2023, most notably in the United Kingdom (where combined ratios and inflation increased by 16 percentage points and 17 percent, respectively), the United States (five percentage points and 12 percent, respectively), and Australia (three percentage points and 13 percent, respectively)”.
5 Actionable Ways to Future-Proofing Claims Departments
As the insurance industry navigates 2025, claims departments must evolve to address emerging challenges while seizing opportunities for innovation. From managing climate risks to adopting AI and digital transformation, success lies in adaptability and forward-thinking strategies.
By investing in technology, fostering customer-centric models, and leveraging data-driven insights, insurers can stay ahead in a competitive market. Building on themes explored in previous Claims Spot articles, the following suggestions aim to address 2025’s challenges while enhancing operational efficiency, customer satisfaction, and resilience in claims departments.
1. Prioritizing Accurate Reserving and Trend Analysis
In “The Critical Role of Timely and Accurate Practices in Claims Management”, the importance of consistent reserving and trend analysis is emphasized as foundational to claims operations. This remains critical as we approach 2025, where accurate reserves will play a pivotal role in navigating increasing claims severity and unpredictability.
“Think of reserves as the financial shock absorbers of the insurance world. When set correctly, they help cushion the impact of claim payouts, ensuring stability and solvency”.
2025 Actionable Strategies:
- Establish adaptive reserving frameworks that account for emerging risks like climate-related disasters and inflation-driven costs.
- Invest in advanced analytics tools to monitor and predict reserve adequacy trends.
- Conduct regular reviews of reserve practices to ensure alignment with real-time market changes.
2. Enhancing Litigation Management with Data
As detailed in “Taming the Claims Severity Beast: A Data-Driven Approach to Litigation Management”, rising legal costs and the threat of nuclear verdicts call for more robust, data-driven litigation management. Proactively identifying high-risk cases early will help claims departments mitigate the financial and operational impacts of social inflation.
“Leveraging data and AI can significantly improve outcomes, with predictive models offering a roadmap for managing high-severity claims more effectively”.
2025 Actionable Strategies:
- Deploy early case assessment protocols, integrating AI to prioritize and streamline resource allocation.
- Build predictive analytics models that identify litigation-prone cases, helping departments prepare defense strategies or negotiate early settlements.
- Invest in training claims professionals to interpret and apply data insights effectively.
3. Streamlining FNOL with Advanced Technology
The FNOL process, discussed in “Streamlining the First Notice of Loss (FNOL) Process: Best Practices and Technologies”, sets the tone for the entire claims journey. By incorporating customer portals and AI, insurers can enhance efficiency while maintaining a strong human touch for complex claims.
“A robust customer portal that serves as a one-stop-shop for FNOL and claim management is a game-changer, offering ease of reporting and reducing input errors”.
2025 Actionable Strategies:
- Introduce or enhance 24/7 FNOL customer portals, incorporating features like real-time updates, photo uploads, and automated triage.
- Combine natural language processing (NLP) with AI to extract critical information from FNOL reports, reducing the need for manual intervention.
- Train FNOL staff to blend empathetic communication with efficient problem-solving for distressed customers.
4. Balancing Innovation with Implementation Challenges
In “Navigating the Choppy Waters of Claims Technology Implementation”, the focus is on integrating new technology without disrupting existing processes. As 2025 approaches, adopting a measured, collaborative approach to technological transformation is essential.
“Think of it as a tech tango—new and old dancing in perfect sync. The goal is to enhance processes without sacrificing familiarity or efficiency”.
2025 Actionable Strategies:
- Map current claims processes to identify areas where technology can seamlessly enhance efficiency.
- Foster collaboration between claims, underwriting, and actuarial teams to ensure holistic solutions.
- Invest in phased rollouts with iterative improvements to balance technological advances and operational stability.
5. Tackling Social Inflation with Proactive Measures
In “Social Inflation Has Commercial Casualty Losses Up 11% Over the Last 5 Years”, strategies like predictive analytics and advanced technology are suggested to combat the rising costs of claims driven by litigation and societal factors.
“Predictive models can help claims departments anticipate high-severity cases, allowing for proactive strategy adjustments in reserving, settlements, and litigation decisions”.
2025 Actionable Strategies:
- Expand data analytics capabilities to monitor and adapt to societal trends influencing claims costs.
- Develop jurisdiction-specific strategies for high-litigation areas, ensuring preparedness for nuclear verdicts.
- Build strong legal partnerships and networks to negotiate favorable outcomes in complex cases.
Incorporating These Changes
By integrating these suggestions, claims departments can adapt to the multifaceted challenges expected in 2025. Whether through accurate reserving, innovative FNOL processes, or data-driven litigation management, these changes will ensure claims operations remain agile, efficient, and customer-focused.
What steps is your organization taking to implement these strategies in 2025? Share your plans and insights below!