Considering Forming a Captive? Maximize Your Claims Benefits In 3 Steps

The Benefits Of Forming A Captive Are Great – IF – You Set It Up And Manage It Correctly

The use of captives as an alternative means for managing risk is growing rapidly  (read a nice overview of captives at the Captive Counsel Law Group). Changes in laws, increasing tax benefits and control over assets makes the formation of captives easier and more attractive for many companies. There are many complex issues that need to be addressed when forming and managing a captive which is why many companies will turn to captive management organizations, such the Towner Management Group, for insight and expertise.

One of the great benefits of forming a captive is the ability to manage and control claims directly. Some of the benefits of directly managing claims include:

  • Control over decisions on how claims should be defended and when to settle or take a matter to trial
  • The ability to direct the financial benefits of good claims handling to the captive’s (and company’s) bottom line
  • Using internal specialized knowledge of your industry to better understand and manage exposures and lower claim costs
  • Ability to rapidly address claims issues, reduces future losses, and directs claims knowledge to improve overall risk management

Controlling costs, making decisions on what claims should be settled, and using specific industry expertise can all help to lower costs, but only if the claims are managed correctly.

Failing to handle claims properly can result in increased expenses, greater losses and higher costs paid for reinsurance and excess coverage.

Claims Considerations for Captives

If a captive seems like the best way to manage your risks it is still important to consider how claims will be managed.

While it may seem like a good idea to self manage claims there is a lot to consider prior to making this decision. An assessment must be undertaken to ensure claims will be handled effectively while protecting corporate assets. Managing a claim requires a certain skill, and claim tracking systems and procedures need to be in compliance with a variety of regulations. As a captive you become the insurer and must handle claims in a good faith expeditious manner. Controls must be put in place and policies must be developed so the entire organization can benefit from the captive entity.

Tom Stokes, Managing Principal at Towner Management, and I recently discussed how captive managers handle claims. Tom has found that many captive owners “solve” the claims management problem by continuing to use their current insurance provider. As he noted,

“in these cases, the original carrier either picks up after a deductible to the captive, or acts as reinsurer. The problem with this solution is that risk managers may not approve of the way that the insurer handles their claims and then feel that they still don’t have enough control.”

Since control is one of the primary benefits, utilizing this method for handling claims can negate the desired results. Another problem can arise when an excess carrier or reinsurer is put in an adverse position with the captive owner and a conflict can arise. There is always a risk that an excess carrier settles claims on behalf of a captive for higher amounts to avoid claims reaching their layer.

Being aware of all the issues is critical before making a decision on how to manage claims, so when forming a captive, look at the following steps:

Step 1 – Determine what type of claims will be part of the captive

Understanding the nature of the claims to be handled in the captive is critical to knowing what type of operation should be put in place. How many claims do you anticipate getting? Are you prepared to staff and build an internal claims department? Are the claims specialized requiring advanced skill not available in the current organization? Are there extensive regulatory reporting issues like in workers’ compensation that need to be addressed? Answer the basic questions about what type of claims will be managed and then move on to step 2.

Step 2 – Consider how you want to handle claims

There are many ways to handle claims, but keep in mind that claims handing requires specific procedures and skilled handlers to be in place. Don’t think that your legal department or risk management staff can be converted into a claims department without additional training – the skills and requirements are different. If claims are to be handled in-house, it is especially important to establish controls and have systems to track and manage losses.

Another way to handle claims is by retaining a Third Party Administrator (TPA) to oversee and manage your files. There are many specialized firms that are well qualified to handle a variety of claims. Regardless, even if a TPA is retained, establishing expectations and monitoring their activity through regular auditing is critical to getting the most from their services.

A shared claims management arrangement, with association members or in the context of a group captive, is a great way to get the benefits of claims control while sharing costs for systems and staff. Pooling resources will have the benefit of specialized claims skills and decrease costs further.

For an interesting discussion of TPA management versus self-managed or a carrier model read Kathy Kukor’s article Trending Away From Self-Administration, Carriers in Risk and Insurance.

Step 3 – Establish a program to handle or monitor claims

If you are going to self-manage claims or handle them in-house then it will be important to set up your organization correctly (see me post on self-managing claims). Understand that files will need to be reserved, costs will need to be controlled, and all will need to be tracked using some kind of electronic system. It will be important to understand any reporting requirements for the types of claims you are handling, and make sure your system can provide the correct reports. Controls must also be put in place to prevent fraud and ensure company assets are not wasted.

At a minimum, a claims organization needs to develop or implement:

  • A claims system to track claims, make and record transactions, and provide metrics to measure and report claims performance (see my post on creating a claims system)
  • A consistent reserve philosophy for better financial planning and understanding of current exposures
  • Authorities and controls over payments and reserves to minimize fraud risks
  • Claim handling best practice guidelines (see my post on drafting claims guidelines)
  • Management programs over vendors to reduce expenses and enforce compliance with the captive’s wishes

If you decide to outsource claims to a Third Party Administrator, don’t forget that they are spending your company assets while acting on your behalf. The best way to make sure they are spending money according to the wishes of the captive is to monitor them closely through regular claim file audits.

A lot of thought has probably gone into the decision to form a captive and the best way to ensure success, and take advantage of the claims benefits, is to plan correctly and be prepared in advance.

Are you a captive that is getting all the benefits of managing your own claims? Tell us how.

Saying “I’m Sorry” Can Reduce Exposure to New Claims

It may seem counter intuitive, but with the right technique a heartfelt apology can help lower claims costs and exposures

There is a wave of civility sweeping through the world of risk management as a way to lower exposure and reduce costs: Apologize. Maybe mom was right when she stood there and said “now say you’re sorry.” In fact, there are some very impressive statistics in the area of medical malpractice around the simple use of an apology.

For example, as Peter Bregman wrote in his article in the Harvard Business Review, I want you to apologize, “When the University of Michigan Health System experimented with full disclosure, existing claims and lawsuits dropped from 262 in 2001 to 83 in 2007.” Now those are numbers to pay attention to.

The Movement to Apologize

Increasingly there is a view that making an apology can significantly lower the risk of lawsuits. Admitting fault and making an effort to fairly resolve the damages can greatly reduce indemnity payments and significantly lower claim expenses. In Canada they actually legislated it under the Apology Act of 2009 which allows communication of sorrow or regret without worrying that the comments can later be used adversely in a civil court. See Dan Pinnigton’s The Apology Act 2009: Sorry is no longer the hardest word to say.

Using techniques to foster an appropriate apology have been shown to lower costs. Hospital customer service groups are teaming with Risk Management to help reduce lawsuits as recently discussed in the Everest Best Practice’s Blog post – Healthcare Risk Management and Patient Relations Collaborate to Reduce Litigation. In fact, an entire organization, Sorry Works, was formed in 2005 to help businesses shift the view that making an apology after a bad event will increase lawsuits. After an experience of medical malpractice, Doug Wojcieszak, founded the company to counsel companies on how to effectively apologize.

3 Steps to Disclosure

Sorry Works advocates a program that is predicated on a three-step disclosure process:

Step 1 – Initial Disclosure – is all about empathy and re-establishing trust and communication with customer in the immediate aftermath of an adverse event. Executives say “sorry” but fault is NOT prematurely admitted or assigned. Also, do NOT become defensive. Executives take care of the immediate needs of the customer (phone calls, transportation, food, etc) and promise a swift and thorough investigation. The goal is to make sure the customer never feels abandoned. In the spirit of good customer service, pull the customer closer to your company or organization.

Step 2 – Investigation – is about learning the truth. Was a mistake/error made, or not? They recommend involving outside experts and moving swiftly so the customer doesn’t suspect a cover-up. Stay in close contact with the customer throughout the process.

Step 3 – Resolution – is about sharing the results of the investigation with the customer, and their legal counsel. If there was a mistake, apologize, admit fault, explain what happened and how it will be prevented in the future, and discuss fair, upfront compensation for the injury or death. If there was no mistake, continue to empathize (“we are sorry this happened”), share the results of investigation (hand over charts and records to customer and their legal counsel), and prove your innocence. However, no settlement will be offered and any lawsuit will be contested.

The Art of Saying Sorry While Protecting Rights

Kevin Quinley suggests proper ways to apologize in Can Saying “I’m Sorry” Manage Risks?

  • Start with, “I’m very sorry that this has happened” Note: this does not acknowledge any negligence or liability.
  • Be concise. Do not go into detail or sound like you are making excuses.
  • Be prompt. Don’t delay. The quicker you can apologize and express regret for a situation, the better chance you have of nipping a potential claim in the bud.
  • Ask, “What can we do to make it right?” Use that as a starting point for negotiation.
  • If the other party is threatening to initiate litigation or you are concerned that litigation may be in the offing, do not send a written apology.
  • Even if the problem is not your fault, apologize for the situation and try to make amends. The determination to “be right” can get the best of many people and trigger costly claims. Even meritless claims may consume thousands of dollars in legal fees and hundreds of man-hours to defend.
  • Coverage Issues

    It is important to note that some cooperation clauses could negate coverage if an insured admits liability. Many policies contain the following cooperation language which might be triggered in the event an apology is looked at as and admission of liability:

    The Insured, except at his/her own cost and for his/her own account, shall not, without written consent of the Company, make any payment, admit any liability, settle any claim, assume any obligation or incur any expense. The Company shall have the right, but not duty, to appeal any judgment.

    Understanding language that might give rise to a coverage concern should be addressed prior to instituting any apology program. Effective collaboration between insured and insurer can help avoid policy issues before they occur.  (See the discussion in Does Medical Error Disclosure Violate the Medical Malpractice Insurance Cooperation Clause?).

    Some Additional Thoughts

    Even if an apology did not take place immediately after the incident, if the matter proceeds to litigation a mediation can also be an effective time to apologize. The general principal that things said at a mediation cannot be used at trial protects all from any statements which might be misconstrued or used against an insured at trial. When attending a mediation, make sure to choose the corporate representative who will apologize wisely. A flip apology from a person who is far removed from the event may do more harm than good.

    As Kevin Quinley stated so well:

    In the 1960s tearjerker movie and novel, “Love Story,” the tag-line was, “Love means never having to say you’re sorry.”

    That may be true in love but it may not be true in risk management. In certain circumstances and situations, apologies may be legitimate risk management tools not only to retain valued customers, but to forestall expensive and time-sucking litigation.

    Do you think that using an apology can reduce costs in every case? When might it be a problem?

    Blizzard Warning in the East! Can your claims department keep running if the office closes?

    The snow storm hitting the East Coast is a great reminder to be prepared

    Today much of the East Coast is under a blizzard warning. Yesterday, in anticipation of the storm many cities took preemptive measures to be prepared by closing schools, readying plows and salt trucks, and changing parking regulations. Airlines and other business took similar measures to ensure the safety of workers.  All of this activity reminded me about something that is often overlooked – claims departments also need to be able to handle their own offices being closed due to natural or other events.

    Major disasters are not always the reason why you need a disaster recovery plan. The claims department should have a plan to manage situations where their office is unexpectedly closed, unavailable, or no longer usable. Whether it’s a snow storm or a burst pipe that floods the office, being prepared for the predictable or unpredictable events is important. And, like changing your batteries in smoke detectors when the clocks change, disaster plans should be reviewed regularly.

    Is your office ready for the unexpected?

    In my career disaster plans had to be initiated on 2 occasions (9-11 and the East Coast blackout of 2002) and I was also heavily involved in pandemic planning for the Avian flu scare. In all of these situations our claims department was ready. We were prepared because of planning and our technology. Our claims system and claims files were all electronic, off-site and accessible an remotely. Remote access was a key component to managing any kind of contingency where an office has to be closed.  This ability to continue to manage claims when others have to close is a competitive advantage in the marketplace.

    Are you ready for the next incident that shuts down your office? Ask yourself these questions:

    • Do we have a disaster and recovery plan in place?
    • When was the last time we reviewed our plan?
    • If we had to close for more than one day could we still manage claims? What about a week or more?
    • How many of our claims staff can access the system from home?
    • How much information is available electronically?
    • De we have paper claim files or do we store them electronically?
    • Do we store our files locally or off-site?
    • Do we have back-up data? Do we store our back-up data off-site?

    Being prepared for the larger disaster, and having the technology in place, means that closing an office for a snow storm or other event won’t affect the regular management of claims.

    Failing to properly document files can be costly – It cost one insurance agency $5.83 Million

    Put procedures back in place before the pieces come apart

    Whether it’s a claim file, an underwriting file, or in this case, an agent’s file, the lesson is the same. Proper documentation is going be more persuasive evidence that something took place. A recent example of that has just been reported in National Underwriter. A California insurance agent failed to document the absence of Workers’ Compensation coverage pursuant to state law. The agency had guidelines in place to ensure files were properly documented, but court papers indicated that they failed to follow their own procedures. This small mistake cost this agency over $5 million. Yet another example of what happens when the file fails to speak for itself.

    Sometimes cliches are the best way to state the obvious: If it wasn’t in writing, it didn’t exist.

    A few additional lessons learned:

    • Evaluate procedures regularly, and make sure they are effective
    • Audit and review your files for procedural compliance
    • Files should tell a story that documents what transpired
    • Even good procedures are useless if you fail to follow them

    5 expense reduction opportunities insurance CEOs should not overlook

    Increase your profits with efficient claims operations

    Take a look at the annual reports of top performing insurance companies and you will see a similar message from their CEO’s. Expense management and efficiency is a principal driver of profitability. As the Ward Group noted in the Ward’s 50 2009 Property-Casualty Benchmark Report “‘Top performers understand that efficient operations result in pricing advantages passed on to the consumer and keep the customer at the center of the business decision.’ In 2008, expenses relative to revenue were 5.5% lower for the Ward’s 50 property casualty group of companies.” According to the Ward Group, net premiums grew 10.1% for top performing companies compared to 1.8% for the industry as a whole.

    In a tight market, doing less with more without sacrificing quality or customer service is the edge needed to be a top performer. The claims department is the perfect place to lower costs and improve the customer experience at the same time. Here are 5 key areas that should be looked at for cost savings:

    1. Control what you can control: You can’t control the types of losses that can come in, but you can control allocated loss costs with effective oversight programs. Establishing litigation management guidelines can easily save 10% as well as improve outcomes through better communication. Control non-legal vendors with a program to “vet” providers and subsequently rate their performance. Audit your Third Party Administrators to catch harmless, but costly, errors.
    2. Utilize your technology to its full capabilities: Do you have the right technology and has it been implemented correctly? Failing to incorporate technology appropriately can increase costs. Procedures must be coordinated with new or existing technology so claim adjuster’s jobs are easier and the customer, not repetitive tasks, are the focus (also see our post on implementing claims technology and processes).
    3. Create strong reporting tools and use them: Comprehensive reports and analysis are essential to profitable business. You can’t manage growth without accurate benchmark reports and a good reporting tool will allow your claims department to look for trends. Using these reports to work closely with actuaries and underwriters will help ensure pricing is accurate. Good trending will also improve underwriting decisions around expanding or contracting in specific lines of business.
    4. Review your current operational procedures: Old process can equal costly operations, but change for the sake of change is not always a good thing. If you are performing tasks because you have “always done them that way” it’s probably a good time for a check-up. A regular assessment will almost always find cost savings and improve efficiencies (for an example see, Case Study: Improving file set-ups).
    5. At the very least meet minimum expectations: Customers will complain about problems when they arise, but will rarely complain when basic needs are not met. Before you can dazzle your customers with new services make sure you are first providing the basics. Regular communications and flexible reporting capabilities are minimum standards that must fulfilled or you will lose in the renewal process. You are in a competitive environment and providing mediocre performance is a non-starter.

    Follow the example of the top performers, and don’t just talk about cutting costs. Take affirmative steps to reduce spending and improve your customer experience. There is no better place to do this than in the claims organization.

    Don’t wait for your competitors to be a step ahead of you.

    A checklist of the 8 critical issues to be concerned about when self-managing claims

    You self-insure, but how well do you manage claims?

    Companies make decisions to self-insure their risks for a variety of reasons from financing to claims control. Regardless of the reason, when handling claims in-house it is important to manage those claims in an organized manner to protect company assets. Insurance and reinsurance companies use loss experience to determine what to charge for coverage as well as how much coverage is needed. If claims data is not easily obtainable, or there is limited or no process for managing claims, you cannot get an accurate view of your losses or financials. Failing to manage claims correctly will increase your insurance costs and create a significant risk for being dangerously under-insured.

    Act like an insurance company claims department

    If you are going to handle your own claims then make sure you address the following issues:

    1. Set up an organized file system and process for managing claim files, from first notices to check payments. A claim file is a shared resource. Know exactly where it goes, and how to find it when you need it.
    2. Claim reporting is a required tool and a claims system is needed to track everything.  Monthly, quarterly and annual snapshot reports of essential claims data are fundamental to an efficient self-managed claims operation.
    3. Reserve files and be consistent about it. Under or over-reserving a file can result in poor financial reporting and more costly insurance. A consistent reserving practice can be used to predict current and future loss exposure. Adequate reserves will will more appropriately inform your reinsurance and excess insurance providers, and make your CFO happy.
    4. Actively manage claim vendors such as attorneys and investigators. Put guidelines in place with vendors to establish a clear understanding of your specific claim handling expectations. The squeaky wheel gets the grease, so check in with them frequently to ensure your files are not ignored.
    5. Review your vendor bills regularly. Mistakes are made and the only way to check for them is through regular reviews of invoices. Set a fee arrangement and make sure they stick with it. Unilateral rate increases, double billing, and someone else’s work that inadvertently ended up on a bill are common errors that can increase costs as much as 10%.
    6. Using a Third Party Administrator? Set up handling guidelines and audit the TPA regularly. Take a cue from insurance companies who review their TPAs for compliance, minimally once a year and as often as quarterly. You went self-insured for a reason so make sure the TPA is protecting your company assets as you would.
    7. Look for fraud. Insurance companies have in-house Special Investigation Units (SIU) and regularly look for fraudulent claims. While you may not need to create your own SIU, don’t overlook the risk for potential fraud and train your staff to identify red flags. When needed, you can hire a reputable firm to investigate suspicious claims.
    8. Don’t forget to self-audit your group to make sure files are being managed correctly. Claim files need to be investigated, reserved and resolved. It is important to make certain that claim files are properly worked up to prevent potentially expensive slip-ups.

    Underwriters of reinsurance, and excess carriers, will find value in an organized in-house claims department. If you are self-insured, a structured and consistent approach to self managing your claims is imperative. Following this checklist will decrease your financial risk and notably improve your claim results, regardless of your organization’s size or how many claims you process.

    Have I missed any critical issues to be concerned about? Please subscribe and post any comments or suggestions.